Designers spend many years obsessing over things such as ‘negative space’, ‘grids’ and ‘kerning’. These theories and practices have been developed over decades of trial and error by some of the greatest creative thinkers. One of the most common client request is to ‘make the logo bigger’. The Annual series was becoming increasingly commercial in it’s musical direction and that same request kept coming my way. For the 2003 release (and the launch of the updated logo design) I made the logo so big the title had to go on a sticker over the top.

A white box featuring a red logo with a pineapple-shaped design and crown, labeled for The Annual 2003, a collection of 3 CDs with 63 tracks, with a black label including additional text about the album and contributors, set against a red background.
The image shows three copies of a printed page or magazine layout, featuring a large red graphic of a circular design with stylized text that appears to spell 'try' and a stylized red symbol. The pages contain small, dense black and red text arranged in columns, with the layout mirrored in each copy. The background is a plain gray surface.
Red limited edition box set for The Annual 2004, with a silver emblem featuring a globe and crown, and the text 'Ministry of Sound' and 'TheAnnual2004' on the front.
Colorful box set titled 'The Annual 2002 Limited Edition' with the Metropolitan Police badge on the front, set against a multicolored gradient background.