A list of things I am able to do for you doesn’t necessarily differentiate me from other designers. What you need to know is that I have spent over 30 years as a professional designer, director and business owner. I have learnt, developed and changed over those years. I understand the challenges of running a business, I know when to listen and when to act in order to keep things on track. I have been in many situations that call for diplomacy as well as directness.

The people behind the scenes are what make a brand come alive, understanding what makes them tick is the starting point. From here you can begin to understand the culture and personality of their business. The most successful brands are confident in their story and understand the relationship with their customer. It takes time for these relationships to build, they need nurturing, sometimes they need re-booting, but it doesn’t always need to be an identity crisis.

Many brands underestimate their audience and lose site of their values, individuality and the things that made them successful in the first place. This quickly leads to the customer losing trust. In a visually driven age graphic design is increasingly the structural engineer and the architect of many great brands. It can help you to build and maintain trust, form strong connections and to continually challenge your customers.

I constantly evaluate the process and carefully consider next moves, deciding what to remove and what to improve in order to clarify and simplify the message. I enjoy a challenge and I enjoy what I do. If you want to get to know each other please get in touch.