I am Scott Parker, a Creative Director with my roots firmly embedded in the craft of graphic design. I bring many years of experience as a designer, director and business owner. I know what it’s like to be both the client and the creative. I have built and managed teams and overseen global creative output whilst always maintaining a hands-on approach.
My practice in simple terms is minimalism meets maximalism, driven by a love of pop-culture and a respect for traditional design techniques. I am as comfortable creating large scale photoshoots as I am getting deep into the world of typography. I can craft you a logo or, if it requires, I can expand it into a brand story and work with you and a variety of teams to tell that story.
Design has become more than the shuffling of words and pictures, it uses all the tools in the toolbox. It can bring personality, humour, curiosity and direction to our world. It not only responds to trends, it creates them. Creativity does not always want to follow a linear path, it is about exploration and experimentation that results in discovering a new way of looking at things.
The most important part of the creative process is ensuring the designer and the client are on the same path. Take a look at the work on this site, if you like what you see and want to work together then let’s talk.