The Ministry of Sound logo is a totem to clubbing and one of the most well known music logos in the world. It signifies authority and authenticity, it’s iconic and ironic, it embodies a punk rock attitude that underpins the brand. Mobile phones were becoming more powerful by the week, online music and retail was taking over and the logo looked increasingly complex in these environments. There was an opportunity to start again and design a new logo, but it just didn’t feel like the right thing to do. Without the portcullis and the establishment style of the logo the name doesn’t make sense, plus by now it was firmly secured into the fabric of youth culture. It would seriously upset some people if we ditched it all together.

We produced hundreds of variations of each component. Different crowns, portcullises and typefaces. I enlisted the help of Dalton Maag, a renowned font creation studio, to work on a bespoke typeface.

Logo with a globe and crown, surrounded by the text 'Ministry of Justice' and 'Of Scotland'.
Abstract geometric pattern with white circles of varying sizes on a black background.
Stylized black and white crown with intricate details, including a cross at the top and fleur-de-lis elements.
The badge of the Ministry of Sound, featuring a globe with geometric patterns, a crown, and the motto 'Ministry of Southeast Asia'
Black background with the word 'MINISTRY' in large white letters centered.
Compilation of eight pages showcasing various logo designs, branding layouts, event posters, and promotional materials, including nightclub flyers, music event promotions, and branding samples for Ibiza annual events.
Four pages of a digital booklet or brochure about Ibiza music scene. Includes a cover with a DJ setup on the beach at sunset, and sections about CD slip case, CD tray liners, and CD booklet/case label with images of DJ equipment, beach, and sunset.