Made by Niki was a brand that would often take existing lingerie categories and flip them on their head. We were at the forefront of the ‘Underwear as Outerwear’ trend, Winner of ‘Best Shapewear’ at the UK Lingerie Awards, then with the ‘Knockout’ collection, we put style firmly at the centre of the sports underwear category. Photography Morten Laursen.

Made by Niki was an award winning, high-end fashion lingerie brand created by my wife and I in 2006. My primary responsibilities were for the sales and distribution of the seasonal collections to over 100 retailers across 17 countries, including Selfridges, Lane Crawford (HK), Coco De Mer, Fortnum & Mason, House of Fraser and De Bijenkorf. As the brand director I art directed and designed all sales and marketing materials for both online and print.