Affluent Audiences is the data-driven creative marketing consultancy ensuring upscale brands convert wealthy audiences. Luxury brands face a challenge because many key demographic details, like wealth, are absent from marketing data making it difficult to define the target audiences. Clients include: Bupa, La Prairie, Bentley Motors, OMNIYAT, Garrard, The Olympics, The Royal Mint, Marquee, and Palmer Square Capital Management.

Close-up of a vintage car hood ornament featuring a winged figure, with blurred lights in the background.
A person with glasses and a beard examines an X-ray of a skull on a lightbox in a medical setting.
Two slides from a presentation. The first slide titled 'Executive Summary' lists wealth levels and their corresponding net worth ranges, with a background silhouette of a person's head and a tree overlaid on a sunset landscape. The second slide titled '1.0 Social Dynamics and Communication Patterns' discusses the key findings on wealth and communication, featuring a photo of a man with tattoos and a wristwatch.
Book cover titled 'The Psychology of Wealth' featuring a man in glasses and a burgundy sweater sitting at a white table, with 'Bill Gates and his guilty pleasure' as subtitle, and 'Affluent Audiences' logo and website at the bottom.
An infographic showing analysis methodology and key findings on the psychological traits of billionaires. The top part has a graph illustrating traits across wealth bands, and the bottom part highlights individual variations with photos and key metrics for five billionaires.
Two business presentation slides, one with a photo of a red luxury sports car with opened gullwing doors near a modern building, and the other with a photo of a man partially covered by a colorful, polka-dotted fabric.
A close-up photo of a silver tiara decorated with small, sparkling rhinestones, placed on a dark, blurred background with circular light bokeh effects.