The Made by Niki logo was first drafted by illustrator Serge Seidlitz. From this initial sketch I then worked on several iterations to get to the final version. It was refreshing after using Akzidenz Grotesk almost exclusively with MoS to start to play with more cursive styles. The box for online orders was designed with a built in handle and hidden compartment containing order information and promotional materials. My creative role often extended to copywriting and photography, as shown here with the ‘Slinkies’ photshoot.

Made by Niki was an award winning, high-end fashion lingerie brand created by my wife and I in 2006. My primary responsibilities were for the sales and distribution of the seasonal collections to over 100 retailers across 17 countries, including Selfridges, Lane Crawford (HK), Coco De Mer, Fortnum & Mason, House of Fraser and De Bijenkorf. As the brand director I art directed and designed all sales and marketing materials for both online and print.

White neon-style text spelling 'Niki' with decorative leaf-like accents on a black background.
Three women in lingerie poses with a large blue 'Thanks' text overlaying the image
A white rectangular gift box with blue script writing and iridescent ribbon handles, placed on a black surface with a dark background.
Black box with pink and white text that reads 'Made by Niki, Somebody Loves You, MadebyNiki.co.uk' and surrounded by pink and white hearts on a pink background.
Black background with a dark pattern of bees and flowers, and white text that says "Party Trick" with decorative swirls.
Black box with blue text and heart designs, reading "Made by Niki, Play with me... I am Temptation & Redemption, Rosary, MadebyNiki.co.uk."
Multiple women modeling various lingerie styles and colors against a plain background.
Black background with a decorative pattern and the white text 'Saint or Sinner' in a stylized font.