The ‘Almost Famous’ collection and campaign for Made by Niki was derived from the movie of the same name. For the catalogue we created a west coast 1960’s vibe with sun-kissed hair, Ray-Ban shades, trippy lighting effects and a flight case. Photography Tim Bret-Day.

Made by Niki was an award winning, high-end fashion lingerie brand created by my wife and I in 2006. My primary responsibilities were for the sales and distribution of the seasonal collections to over 100 retailers across 17 countries, including Selfridges, Lane Crawford (HK), Coco De Mer, Fortnum & Mason, House of Fraser and De Bijenkorf. As the brand director I art directed and designed all sales and marketing materials for both online and print.

A woman with blonde hair flowing in the wind, wearing black sunglasses and black lingerie, with a dark background that transitions from black to a soft glow behind her.
Two women modeling black string plunge bodysuits with cutout details, wearing high heels, one with a wide-brimmed hat, posing in a studio with dark background.
A woman wearing a crochet lace fringed kaftan, matching shorts, beige sunglasses, and high heel shoes, standing against black background with a woman on each side.
Two women modeling black lingerie, one with a faux-fur collar, straw hat, and sunglasses, posing against a dark background; the other without a top, straw hat, and sunglasses, standing next to a black case on a wooden floor.
Product catalog page for Spring/Summer 2014 lingerie, featuring diagrams and prices for various bras and a bodysuit from the Nikki brand.
Spring/Summer 2014 lingerie catalog page showing six different lingerie items with descriptions, prices, and sketches.
Two photos of a woman modeling black and nude lace lingerie and crochet clothing; one with a black crochet lace fringed kaftan and sunglasses, the other in a matching lace bra and panties with sunglasses, against a dark background.
A woman with blonde hair wearing sunglasses, a beige embroidered shoelace bra, and a gold necklace, with wind blowing her hair.
Design catalog page for spring and summer 2014 featuring three fashion accessories: a string plunge bodysuit in black or coral, fur collar stole in black or vanilla, and flower garland harness in black, vanilla, or coral.