For the ‘Atomic’ collection I wanted the shoot to have a touch of Debbie Harry attitude. High contrast lighting and a white brick wall for the shadows to pick up the texture. The Atomic logo echoes the ‘String’ collection which was our biggest seller. Photography Andrew G. Hobbs.

Made by Niki was an award winning, high-end fashion lingerie brand created by my wife and I in 2006. My primary responsibilities were for the sales and distribution of the seasonal collections to over 100 retailers across 17 countries, including Selfridges, Lane Crawford (HK), Coco De Mer, Fortnum & Mason, House of Fraser and De Bijenkorf. As the brand director I art directed and designed all sales and marketing materials for both online and print.

Black background with white stylized text reading 'Made by Viki Amy'.
A woman with red hair wearing nude lingerie, including a sheer lace bra, high-waisted girdle, stockings, and heels, posing against a white brick wall with a shadow cast behind her.
Black and white photos of a woman modeling lingerie, showing off her back and side view with long curly hair, against a plain background.
Side-by-side fashion photos of a woman in a black lace-up bodice with a half skirt and high footwear, on the left; a close-up of the same woman wearing a black lace harness bra with wild blonde hair, on the right.
A woman with long blonde hair and red lipstick wearing black and bronze feathered lingerie and layered necklaces, posing against a white background with her eyes closed in the left image and looking forward in the right image.
Fashion models wearing lingerie and hosiery, standing against a white background with textured wall shadow effects.
A woman with long hair in lingerie, wearing a headpiece with feathers and gloves, standing against a white background.
A woman with long wavy red hair, red lipstick, and dark eye makeup, wearing black lingerie with gold accents, poses against a white textured wall.
Black and white line drawings of various lingerie items, including strings, bras, and skirts, with descriptions and prices.
Page from Niki's spring/summer lingerie catalog 2012 featuring illustrated designs of bras, panties, and lingerie sets with descriptions, sizes, and prices.
A catalog page displaying lingerie and swimwear designs, including bras, knickers, boyshorts, thongs, bodysuits, and bikinis, with product descriptions, sizes, prices, and color options.