Logotypes, icons, emblems, word-marks… call them what you will, there is something so pure and distilled about a good one. This is a selection of favourites from my 30+ years as a designer and creative director. Some you may recognise, some you won’t, some may not have seen the light of day.

Stylized white line drawing the letters 'AA' on a dark gray background.
The word 'Atomic' written in white with striped pattern on a gray background.
Logo with the word BRITSHORTS in white capital letters on a dark gray background, with a play button symbol inside the letter O.
White stylized text spelling 'Bumpkin' on a dark background with a small leaf design above the letter 'k'.
Black and white logo with a large stylized letter D, and the word 'Defected' underneath.
Braille alphabet spelling out the word 'data' on a gray background.
Black and white graphic with the word "ELEKTRO" and a lightning bolt symbol.
Logo for ExplorePlanetEarth featuring a stylized human figure with arms raised above a curved line, with the text 'ExplorePlanetEarth' in white on a dark background.
The word 'FRISKY?' written in white stylized font on a dark gray background.
Logo for Goodmans featuring white stylized text on a dark background
Gusto logo with a stylized letter G and the word Gusto below it, on a dark background.
Logo of Hoxton Biotech featuring a stylized graphic with arrows and the words 'Hoxton Biotech' in white on a dark background.
Highlife logo with stylized human figures above the text 'HIGHLIFE' on a dark background.
Logo with the word 'i-spire' in black on a white rectangle with a web address, on a dark gray background.
Bold white text on a dark gray background that reads 'KO'. The logo has a modern, geometric design.
Logo on a dark gray background featuring a white square outline and the names Miles, CalCraft, Briginshaw, Duffy in bold white text.
Text logo reading 'Making Waves' with stylized lines crossing through the text on a dark gray background.
A black background with a white emblem featuring a crown on top of a globe-like spherical design. The words 'MINISTRY OF SOUND' curve around the sphere on either side.
The word 'MINISTRY' in large, bold white letters on a dark background with smaller text below reading 'CLUBBING'S ONLY THE HALF OF IT'.
Black background with the word 'MOST' in large white letters and a stylized arrow icon to the right.
Logo with the text 'Made by Niki' in stylish white script on a dark background.
A black background with the word "OPEN" written in large white letters.
The logo of Passon in white text on a dark gray background.
Black background with a white logo resembling a stylized 'PP' stacked together, and the text 'pushca projects' below in lowercase.
White decorative ornament on a dark gray background.
Pixelated white letter 'R' on a dark gray background.
RULN logo with white lowercase letters on a dark gray background.
Icon with a dollar sign integrated into a currency symbol, inside a circle, on a dark background.
Stylized text reading 'Seamus Hail' on a dark background, with white horizontal lines forming the word.
Colorful text design reading 'Thank You' in stylized, overlapping cursive font on a dark background.
The word 'Slinkies' written in white cursive text with heart shapes over the 'i's, on a dark gray background.
The logo of Sight & Sound, a black background with white text.
Black background with the word 'SMOOVE' in white, stylized font centered.
The word "smove" written in white text on a dark gray background, with a stylized 'o' that appears to be a swirl or a double 'o'.
Black background with white block letters spelling out "SUBSTANCE" arranged in a grid.
A stylized white can with a leaf and wave design, and the word "SPRING" written below, on a dark background.
Stylized logo with the word 'strut' in white on a dark background.
The word 'S'MOVE' in white, stylized pixelated font on a dark gray background, displayed upside down.
Stylized white text spelling 'STORM' on a dark gray background.
Geometric black and white logo with the word 'YOLA' above a stylized cube or house shape, on a dark background.