The original concept for Ministry of Sound, like many great British musical movements, was derived from frequent visits to New York. New York was where The Paradise Garage and Studio 54 blew the lid off of what night life could be. They took disco and turned it into much more. We had not yet acknowledged this connection. The ‘LOMO’ images of New York and London illustrated the similarities between the two cities. The tagline ‘New York never felt so close’ sealed it. Photography Tim Berry.

Rulin logo with the tagline 'New York never felt so close' on a grey background.
A two-sided promotional poster for Ruin, a music event. Left side features a tunnel with green lighting and white text that reads 'ruin' and 'New York has never felt so close.' Right side shows the Brooklyn Bridge with overcast sky, with track list and event details.
A magazine page featuring a city scene with a yellow taxi on a street and scaffolding over a building on the left, and a tall modern building with a blue sky on the right. The word 'run' is partially visible in large white letters on the left side of the page.
A promotional flyer for Rulin, featuring a blurred red train in a subway tunnel on the left and a tall, illuminated building on a city street at night on the right. Text includes "New York never felt so close" and details about events and music sessions.
A split image with the left side showing people sitting on subway seats and the right side showing a person walking through an underground tunnel with yellow and red walls. Below the images is a flyer for 'Rulin,' a music event series at the Ministry of Sound, featuring event details and artist lineups.
A promotional flyer or event poster featuring images of a cityscape with a high-rise building and a street scene in New York City. It includes text about an event called RULIN, taking place at the Ministry of Sound with details about the date, time, location, and performers.