Concepts can be overrated. After a few years of coming up with witty or subversive concepts for the club nights at Ministry of Sound I’d noticed a consistent trend with the briefs that would come in. The club nights were the core of the brand, they were where everything started.

I looked back at the earliest club flyers from the late 80’s and early 90’s. Many were monotone, basic ‘non-designs’, created by promoters to get the word out quickly and cheaply. I decided to try stripping everything back to its core - let the typography do the talking.

Poster advertising a sound party event at the Ministry of Sound from midnight to 9 a.m. on Saturdays, featuring multiple DJs and artists, with event dates, lineups, and details included.
An event poster for 'Rulin' music sessions. The poster features a blue and orange design with details of the event date, May 5, 2001, and lineup including Warren Clarke, Todd Terry, Jazzy M, Gareth Cooke, and others. It mentions 'Saturdays at Ministry of Sound' and includes contact and booking information.
Event schedule poster for a series of music performances in May 2001, listing dates, artists, and event titles, with a blue background and white and orange text.